Digital Marketing Executive

Position title

Description

We are looking for an experienced Digital Marketing Executive with a minimum of 3 years of experience in the field, encompassing expertise in SEO (Search Engine Optimization), SMM (Social Media Marketing), Email Marketing, Content Management, and PPC (Pay-Per-Click) advertising.

Responsibilities

1. SEO (Search Engine Optimization):
  - Conduct comprehensive keyword research and analysis to identify relevant and high-performing keywords.
  - Develop and execute on-page and off-page SEO strategies to improve website rankings and drive organic traffic.
  - Monitor and analyze website performance using tools like Google Analytics and Search Console.
2. SEM
  - Manage and maintain social media accounts across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
  - Create and implement social media strategies to increase brand visibility, engagement, and follower growth.
  - Develop and curate content for social media posts, as well as monitor performance and engagement metrics.
3. - Plan, create, and execute targeted email marketing campaigns, including newsletters, product promotions, and lead nurturing.
  - Segment email lists and personalize content to enhance open rates, click-through rates, and conversion rates.
  - Analyze email campaign performance and make data-driven adjustments to optimize results.
4. - Develop and curate high-quality and engaging content for websites, blogs, and social media.
  - Ensure the website's content remains current, relevant, and SEO-friendly.
  - Collaborate with content creators, graphic designers, and team members to maintain a cohesive brand message.
5. PPC (Pay-Per-Click) Advertising:
  - Create and manage PPC advertising campaigns on platforms such as Google Ads, Bing Ads, or social media advertising platforms.
  - Conduct keyword research and optimize ad copy for maximum ROI.
  - Monitor and analyze the performance of PPC campaigns, adjusting bids and strategies as needed.
6. Analytics and Reporting:
  - Regularly track and report on key performance indicators (KPIs) for all digital marketing efforts.
  - Provide actionable insights and recommendations based on data analysis to enhance digital marketing strategies.
  - Stay up-to-date with industry trends, emerging digital marketing technologies, and best practices.

Qualifications

Bachelor's degree in Marketing, Business, or a related field is preferred.
Minimum of 3 years of hands-on experience in digital marketing, with a strong focus on SEO, SMM, email marketing, content management, and PPC.
Proficiency in digital marketing tools and platforms, including SEO and PPC tools, social media management tools, and email marketing software.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Creativity and the ability to craft engaging content.
Strong attention to detail and effective project management skills.
Familiarity with HTML/CSS, graphic design skills, and experience with marketing automation tools are pluses.

Experience

The candidate should have a good command of different marketing engines
Minimum 4 years of experience in Digital Marketing

Job Benefits

8 flexible working hours
5 days working
40 leaves/year
Leave encashment
Quarterly Bonus
Health Benefits Plan
Yearly Outing

Contacts

For any further information, you can reach out to us at

[email protected] or contact at 6351635259

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration.

Hiring organization