Position title
Digital Marketing Executive
Description

We are looking for an experienced Digital Marketing Executive with a minimum of 3 years of experience in the field, encompassing expertise in SEO (Search Engine Optimization), SMM (Social Media Marketing), Email Marketing, Content Management, and PPC (Pay-Per-Click) advertising.

Responsibilities
    1. SEO (Search Engine Optimization):
      • Conduct comprehensive keyword research and analysis to identify relevant and high-performing keywords.
      • Develop and execute on-page and off-page SEO strategies to improve website rankings and drive organic traffic.
      • Monitor and analyze website performance using tools like Google Analytics and Search Console.
    2. SEM 
      • Manage and maintain social media accounts across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
      • Create and implement social media strategies to increase brand visibility, engagement, and follower growth.
      • Develop and curate content for social media posts, as well as monitor performance and engagement metrics.
      • Plan, create, and execute targeted email marketing campaigns, including newsletters, product promotions, and lead nurturing.
      • Segment email lists and personalize content to enhance open rates, click-through rates, and conversion rates.
      • Analyze email campaign performance and make data-driven adjustments to optimize results.
      • Develop and curate high-quality and engaging content for websites, blogs, and social media.
      • Ensure the website's content remains current, relevant, and SEO-friendly.
      • Collaborate with content creators, graphic designers, and team members to maintain a cohesive brand message.
    3. PPC (Pay-Per-Click) Advertising:
      • Create and manage PPC advertising campaigns on platforms such as Google Ads, Bing Ads, or social media advertising platforms.
      • Conduct keyword research and optimize ad copy for maximum ROI.
      • Monitor and analyze the performance of PPC campaigns, adjusting bids and strategies as needed.
    4. Analytics and Reporting:
      • Regularly track and report on key performance indicators (KPIs) for all digital marketing efforts.
      • Provide actionable insights and recommendations based on data analysis to enhance digital marketing strategies.
      • Stay up-to-date with industry trends, emerging digital marketing technologies, and best practices.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field is preferred.
  • Minimum of 3 years of hands-on experience in digital marketing, with a strong focus on SEO, SMM, email marketing, content management, and PPC.
  • Proficiency in digital marketing tools and platforms, including SEO and PPC tools, social media management tools, and email marketing software.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Creativity and the ability to craft engaging content.
  • Strong attention to detail and effective project management skills.
  • Familiarity with HTML/CSS, graphic design skills, and experience with marketing automation tools are pluses.
Experience
Job Benefits
  • 8 flexible working hours 
  • 5 days working 
  • 40 leaves/year
  • Leave encashment
  • Quarterly Bonus
  • Health Benefits Plan 
  • Yearly Outing
Contacts

For any further information, you can reach out to us at

[email protected]  or contact at 6351635259

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration.

Employment Type
Full-time
Beginning of employment
Immediate
Duration of employment
Permanent
Job Location
B - 101 to 105, Shilp Corporate Park, Rajpath Rangoli Road, Ahmedabad, Thaltej, 380054, India
Working Hours
8 hours Flexible
Valid through
December 31, 2023
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