Position title

PPC Executive ( Google & FB Ads )

Description

We are seeking a skilled and dynamic PPC Executive with proven experience in managing Google Ads and Facebook Ads campaigns. The ideal candidate will have a deep understanding of pay-per-click advertising strategies, a track record of achieving campaign objectives, and a passion for staying up-to-date with the latest digital marketing trends. As a PPC Executive, you will play a crucial role in driving our online advertising efforts and maximizing our clients' ROI.

Responsibilities

Develop comprehensive PPC strategies for Google Ads and Facebook Ads campaigns based on client goals and target audiences.
Create, implement, and optimize PPC campaigns to drive traffic, conversions, and sales across multiple platforms.
Conduct keyword research, ad copywriting, and audience segmentation to ensure optimal campaign performance.
Use analytics tools to track conversion rates, click-through rates, quality scores, and other relevant KPIs.

Qualifications

Bachelor's degree in Marketing, Advertising, Business, or related field.
Proven experience (2 years) in managing Google Ads and Facebook Ads campaigns.
Google Ads and Facebook Ads certifications are a strong plus.
Proficiency in using PPC management tools and analytics platforms.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
Ability to adapt to changes quickly and work effectively in a fast-paced environment.

Experience